The Case Studies

• Management and Success Orientations

• Marketing and Strategy

• Operations Management

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- Management

- Success Orientations

The Rosewood Cafe - A management decision making matrix challenge. Jan and Pat need to evaluate 3 locations for their new cafe. Which should they choose? How do Success Orientations play a role?

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 3 pages, 1221 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$ 20.00

• Volume and Institution Licenses - Save 50-75%!
  
  
• Book by the author: How To Teach International Students
  
  
• License terms

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Sample

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- Marketing Management

- Strategy

- B2B

PowerCell Technologies - A marketing management case. PowerCell Technlogies is heading in the wrong sales direction: After more than a decade in business, the company still can't seem to "break through" to profitability. Growth for the sake of growth is not the best way to increase profits, particularly when you are primarily targeting the easiest business you can get. 6 pages, 2314 words.

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- This case is very effective as a 3 hour mid-term or final exam.
- 6 pages, 2314 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$40.00

- Strategy

- Service Operations

- Outsourcing

Great Homes Real Estate, LLC - A service strategy case where an owner of an apartment building in Dubai is considering changing property management companies. Should he change to low-cost firm or continue using his higher cost, full-service company which has served him well over the years?

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 3 pages, 1061 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

- International Marketing

- Online marketing

- Tourism

International Guest House - A small hotel in Kathmandu, Nepal. This hotel is trying to use the Internet to help market itself, with mixed results. How can they improve their international marketing using the internet? This is an authentic tourism case situation and a real hotel in Kathmandu!

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 3 pages, 1029 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

- International Marketing

- Online marketing

- Tourism

Tulip Cycling - A bicycle touring company located in the Netherlands, serving tourists wishing to do multi-day cycling tours around the country. The company provides a full range of services, including all gear rentals, accommodation bookings, custom guide maps, and more. This company uses the Internet very effectively to market its business. An authentic tourism case situation and a successful company!...

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 4 pages, 1111 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

- Industrial sales - B2B

- International Marketing

- online marketing

Al Thika Packaging -An industrial sales representative business in the United Arab Emirates. Al Thika sells industrial packaging equipment. A great case for illustrating the usually invisible industrial sales business. The case includes photos and videos to help students visualize what this equipment looks like and how it works. Also included is a shorter text interview taken from the full video interview. A comprehensive set of questions allow you to use this case for a number of different learning opportunities with students depending on the course and objectives you wish to focus on.

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 4 pages, 1045 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, videos, and solution suggestions. (22mb download)

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$40.00

- Marketing strategy

- Business Strategy

Transparency as Marketing Strategy - Oanda is an influential, innovative foreign exchange business. It has one peculiarity: A high degree of transparency and a stated policy of being this way. Unusual and counter-intuitive, or marketing strategy? This case compares Oanda to a company with similar openness in a completely different industry (Ricola) and one who is highly secretive (Apple). Comprehensive questions allow this case to be used in a variety of marketing and business strategy teaching contexts.

- New for 2012 !
- 5 pages, 1332 words
- The download package includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

- Marketing strategy

- Advertising

- Ad mock-ups

Canine Contact Technologies - Great business ideas can happen in a flash of inspiration. That is exactly what happened to Jane Colmillo one day. It led her and her business partner Roger Care to start Canine Contact Technologies, allowing dog owners to stay connected with their beloved canine friends. This comprehensive marketing case has students identifying key emotional products using Kotler's Product Levels model, defining target markets, creatively mocking up an ad and more. A fun, engaging, and realistic business context!

- Fully up-to-date for 2012.
- This case is classroom tested: It works!
- Great as an assignment or case exam.
- 5 pages, 1603 words
- The download package includes the case in Microsoft Word format for easy editing, teaching notes, A Kotler Product Levels primer document in PDF format, an example Kotler diagram, two example solutions from Bachelor of Commerce students who did this case as an assignment, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$30.00

- Marketing strategy

- Marketing math

- Management

Lush Fruit Processing, Ltd - Where do we really make our profits? When the intersection of logic and clear quantitative analysis meet history, beliefs, and ego, all kinds of interesting things can result. Andrea Burqhart, the accountant, is trying to figure out why the company will lose $100,000 this year...before she meets with the owners to give them the bad news. Lush Fruit Processing has been profitable for most of the previous 21 years. With data in hand and after a short conversation with Juilan Van de Merwe, the Marketing Manager, she needs to figure out what is going on...

- Fully up-to-date for 2012.
- This case is classroom tested: It works!
- Great as an assignment or shorter case exam.
- 4 pages, 1104 words
- The download package includes the case in Microsoft Word format for easy editing, teaching notes, written suggestion notes, and a spreadsheet solution.

- Marketing strategy

- Movie and music industry

- Intellectual property

Sita Sings The Blues - Who owns culture? Nina Paley suggests that people do and "open source" should be the norm. And she backed up her claim by releasing her movie, Sita Sings The Blues, into the public domain. This case challenges students to compare the music and movie industries so that they can suggest innovations the movie industry could do to avoid the painful experience of the music industry. Intellectual property is the core exploration, done in a topical context that will engage students!

Note: the video for this case is the movie, "Sita Sings The Blues", which is in the public domain and easily downloaded.

- Fully up-to-date for 2012.
- This case is classroom tested: It works!
- Great as an assignment or for in-class analysis.
- 5 pages, 1789 words
- The download package includes the case in Microsoft Word format for easy editing, teaching notes, and solutions suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

• Volume and Institution Licenses - Save 50-75%!
  
  
• Book by the author: How To Teach International Students
  
  
• License terms

Features

Topics

Sample

- Service operations

- Family business

Al Khoory Restaurant - A service operations case where two siblings want to start their own restaurant in Dubai. They have gathered some data and have hired you, a consultant, to help them analyze the data and make some decisions as to how to start their restaurant. A comprehensive case with a diagram of restaurant layout and tables of data for analysis included. Great for looking at everything from service operations management to family business dynamics.

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- This case is very effective as a 3 hour mid-term or final exam.
- 5 pages, 1006 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$30.00

BCS Bank International - A service operations case study. A branch of a major international bank has some service operations challenges in it's main branch retail operation. The new branch manager would naturally like to solve these challenges. The case includes a layout of the bank branch and detailed information on the service operation. An authentic situation, but altered to protect the bank's privacy.

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 6 pages, 1996 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$30.00

- Operations management

- Finance

Great Asia Construction - A labor/capital tradeoff case study. Should a construction company buy equipment to replace inexpensive labour? By doing the numbers, the answer should be clear. But is it a clear decision? Quantitative analysis (including time value of money) and qualitative considerations as well. The key is in the qualitative...

- Fully up-to-date for 2012
- This case is classroom tested: It works!
- 2 pages, 582 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, and solution suggestions including an Excel format spreadsheet file.

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$20.00

- Operations management

- Strategy

- Manufacturing

Hi Tech Furniture Company, LLC - an operations management case study. Should Ibrahim Mohammed improve his own manufacturing process so that his factory has the capacity to make a new type of table or buy the new tables from another manufacturer? This is a solid quantitative case study with well-defined questions and some qualitative aspects as well. Also makes great case exam for a Bachelor level OM, strategy, manufacturing course!

- Fully up-to-date for 2012
- This case is classroom and exam tested: It works!
- 4 pages, 1071 words.
- The download package Includes the case in Microsoft Word format for easy editing, teaching notes, comprehensive solution suggestions, and a separate flow chart diagram solution. .

Instructor License - unlimited lifetime use for your teaching - any number of copies, any number of classes!

Price: US$25.00

• Volume and Institution Licenses - Save 50-75%!
  
  
• Book by the author: How To Teach International Students
  
  
• License terms