Feel confident in the classroom and enjoy teaching!
Business Faculty:
Do
you want to walk into a diverse classroom and feel confident
that you will have a great class today?
Do you want to "prep" your business degree and MBA courses quickly and easily?
Do you want your students to say they really enjoyed your class today?
Check out these case studies - they can make your prep much easier and help you easily deliver great class experiences!
These case studies cover the topics of business strategy, marketing, operations management, e-commerce, e-business, success orientations, and more. They have been written specifically for English as a second language ("ESL") business bachelor degree (BBA, BCom) and Master of Business Administration (MBA) learners, incorporating the following principles:
- Shorter cases: ESL learners vary in terms of skills
in reading in the English language. Some cultures are primarily verbal,
making reading a difficult exercise. These ESL Business cases most often
are shorter (<10 pages), with enough depth to illustrate a full business
situation but not too much to make the reading of the case too difficult
for students. Great for class or case exam use!
- "International English"/ "Global English":
The wording in these cases have been substantially normalized to international
English norms - most cultural cues, sayings, and analogies have been
removed to ensure students don't spent too much time getting lost in
the text and missing the core business learning problems presented.
Specialized terminology is defined in plain English in the text or in
a glossary.
- Wide range of learning styles: Students have different learning styles. Most cases produced for business students are primarily text oriented, a strong bias that disadvantages a majority of students who do not have a text/reading learning style. My cases often include pictures, diagrams, sometimes videos, and can even be supplemented in some situations with physical samples to help kinetic learners.
From the Author:
Hello!
My name is Paul Kurucz and I am the author of these cases. I have been teaching marketing, strategy, and operations management courses to bachelor and MBA business students for 20 years.
I wrote these cases because my students - particularly my international students - really struggled to read and understand long and complicated "ivy league" case studies.
The problem?
They weren't learning the business lessons! They were grinding through the long and complicated languaging and structure of the cases I was using. Result? They learned that business cases are unfriendly, hard, and boring. Result? Not much learning of business lessons!
So I decided to write my own cases - cases that would engage all my learners. Cases that were shorter, easier to read (often including visuals for enhanced comprehenstion), and totally high quality and authentic learning experiences. All my cases are classroom tested, so you know you are getting cases that work.
They are easy to buy and easy to use: Instructor and institution licenses allow you professional use for your entire teaching career!
Download one today and teach it today!
Sincerely,
Paul Kurucz
Business Instructor and Author
Vancouver Island University
Consultants, Private Training Schools, ESL and Business English Instructors
These cases are great for contract training, executive workshops, private
schools, language teaching, and Business English, too!
The Case Studies:
The Case Studies:
9 reasons to use these cases:
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Feel confident in the classroom! - these high quality business cases work really well in the diverse classrooms with international students and domestic students. You can relax and enjoy teaching!
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Students will trust you - you are using authentic, clear, high quality, and easier to comprehend teaching materials. What is there not to like?
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Shorter in length - this means less reading for ESL and students from verbal cultures. They will still get all the necessary facts and a rigorous case study, but without the excess reading! (Can you say "happy students?")
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Global English - more comprehensible to students from other cultures. No more puzzled and uncertain looks from your international students!
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Easy to teach - clear and easy to understand, straightforward lessons, engaging, proven, and authentic.
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Get rid of plagiarism! - using topical, high quality case studies in exams means that you push students to analyze and construct solutions. They have almost no ability to cheat! How can they, when you are challenging them to individually solve problems and support their solutions with analysis from their own thinking?
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"Prep" fast and easy - use these cases to populate your courses with great learning opportunities for your students. Quickly and easily!
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Get help teaching the case - do you want to get some more insights and help for teaching a case? Just email the author! You will get the support you need...for free!
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Inexpensive and instant licensing - get these cases right now and without going through complicated institution buying processes! Instructor licenses are for you, the instructor, and are good for your entire teaching career! Use them again and again. Customize them to your needs. Fast, easily, and without tight licensing constraints!